How to Find Your Signature Look

All of us are a walking brand. What we do, how we speak, and even what we wear are all clues as to who we are as individuals. As cliché as it sounds, the way we present ourselves on the outside plays a role in our confidence and how we carry ourselves; and when we look good, we feel good.

Ignore the idea of fashion.

I’m talking about style – an element of our individual brand that separates us from the rest of the pack. If you haven’t pinpointed what your style is yet, then ask yourself these questions in order to find your own signature look and tap into what makes you unique.

How would you describe your personality?

Your signature look should be a direct representation of your personality. Are you laid back, or do you prefer more structure? Are you gutsy and daring, or are you more reserved? If you love heavy metal music, dive bars and body piercings, then button-up Oxford shirts and pleated slacks probably won’t be in your daily wardrobe. The best part about deciding on your signature look is that there’s no wrong answer. As long as your style is a true reflection of who you are, you’re golden.

How do you want to feel?

Think about your dream outfit, hair, and makeup – how would that ensemble make you feel? Do you want to feel chic? Natural? Bold? Sophisticated? Some women adore ballet flats, because they’re feminine yet practical. Others don’t feel comfortable unless they’re wearing a fierce pair of high heels. Stick with what makes you feel your absolute best.


Who are your favorite style icons?

From Marilyn Monroe to Audrey Hepburn, the women who become style icons are those who have curated a specific USP (unique selling proposition). Marilyn’s platinum curls, cat eye mascara, and red lips are completely different from Audrey’s sleek brunette updos and muted makeup; but both of their signature looks gave them that “it” factor. When in doubt, your favorite style icons with a modern twist are always a great source of inspiration.

What are your best physical assets?

A signature look should highlight your best physical features. Do you have a gorgeous set of brown, doe-like eyes? Do strangers always compliment you on your naturally curly tresses? Don’t be shy – once you figure out what your best assets are, take advantage of what you have and play them up. Not sure what your best assets are?  Ask a trusted friend or your significant other to give positive feedback.  The answer may surprise you!

What do you like to wear every day?

When it comes to maintaining your signature look, the upkeep should feel minimal rather than a stressful getting ready process. It can also be something as simple as putting on red lipstick every day, having a certain type of manicure, or wearing at least one vintage-inspired piece of clothing.

Finding your signature look is wonderfully empowering, not only because it boosts your confidence, but because of a certain level of self-awareness you develop a taste and style that is unique to you.

Style is a way to say who you are without having to speak.
— Rachel Zoe


That’s right – your personal style is a form of nonverbal communication.

What do you want your signature look to say about you?