5 Reasons Why You Need to Be Blogging for Your Corporate Career
Even if you have no interest in blogging full-time, starting a blog can actually speed up your success in a corporate career.
Ready to start your climb up the corporate ladder? If you know you absolutely do not want to stay where you are for much longer, you've got to consider blogging for your corporate career. Whether you're looking for that next promotion or a complete career change, harnessing the power of a blog may get you exactly what you were looking for.
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1. Increase Credibility
Why should you be blogging for your corporate career? Reason number one is to boost your credibility! This is a really easy way to show people that you know what you're talking about.
Blog about things you've learned as you've worked on projects and interesting industry insights. This tells people that you care about your area of expertise and you know all about it.
Showing your interest with a blog will impress everyone from your boss to a hiring manager and you'll really start to build your personal brand. This may make a big difference when it comes times for interviews too. It'll be easier for you to come up with examples and illustrate your expertise.
2. Create Connections
One of the benefits of joining a blogging community is just that - community. Blogging for your corporate career gives you so many opportunities to meet people interested in what you do.
Connect with the people who leave comments on your blog. Interview people in your industry. These people could end up helping you get your next job or learn something that will lead to a promotion. Networking is such a huge part of growing a successful career and this is a fun way to do it.
For you introverts out there (I'm with you), this can be a low-pressure way to meet new people. While it's good to get out there for live events, networking online gives you anywhere access to other bloggers and interested readers who can really boost your career. Start a conversation and grow your network just like that.
3. Gain Valuable Insights
Blogging for your corporate career can actually be a tool to help you learn insights and skills. As you're writing and reading other blogs about your topic, you will gain knowledge that you can then apply to your work. Ta-da!
There's something about writing that really helps us process our thoughts. When something about your work is on your mind, write a blog about it and you may gain insights that you wouldn't have thought of otherwise.
Create a list of your favorite industry bloggers to follow and you'll gain relevant information on a regular basis. Don't be afraid to look outside of your arena in an adjacent industry. That's sometimes where you'll find the best insights!
4. Get More Visibility
Being seen can mean a lot more success. Just think of all the visibility your favorite inspirational Instagram accounts are getting and imagine that for yourself!
While all blogs start out small, as the momentum grows, more people will see you. That means more potential hiring managers and more connections. Blogging offers you an opportunity for visibility that doesn't come around every day.
Supercharge your visibility by blogging on a unique topic in a really unique way. My favorite example of this is the architecture blog that makes fun of crazy McMansions on Zillow. It went viral! Besides being entertaining, this woman shows her knowledge of design and her fun personality. Think of how you could do this in your own way, but make sure it's 100% authentic. Have fun with it and showcase your individual talents and interests.
5. Generate Opportunities
Sooner or later, all of these things start to work together. The more you're seen, the more connections you'll make, and with all these people (aka your audience), you'll generate more opportunities for yourself.
If you put it out there that you're looking for a job, more people will see that. You also might get offers and requests that you could never have imagined. This is one of the most exciting aspects about blogging. It can actually change your life.
While you might not think of blogging being something that would boost your corporate career, you should probably think otherwise. Even Richard Branson has his own blog. Look to your role models to get inspired and create career-changing opportunities.