How to Develop Blog Content That Sells Your Product or Service
Now that you have your ah-mazing product or service ready to go, you’ve gotten to that tricky part of actually selling it. Figuring out how to get people to buy what you’re selling can be so intimidating that most people quit before they even get to that point.
But you’re a #boss and you know that authentic, valuable content is what gets an audience to come to know and love you. The hard part is coming up with the ideas and developing that blog content. To get you started, read below for a number of #boss ways that will help you develop blog content that sells your product or service.
How do you know what kind of blog content your audience wants? The secret is, they are already telling you. If you pay careful attention to the questions your audience asks, you can easily create an entire calendar year of blog content.
Even if your audience isn’t asking you questions about your product or service yet, you can still find their questions elsewhere. Say your product is a face lotion. Get on twitter and search for the keywords “skin care” or “dry facial skin” and you’ll find hundreds of potential customers asking questions about their skin.
You can use this strategy for any industry you’re coming from on just about any social platform. That’s part of the beauty of people sharing their thoughts and opinions online. You have access to their inner-thoughts and can help them solve problems with your content.
Share Success Stories
Showing that your product or service really works is a fantastic way to get your audience on board with what you’re selling. While you may have testimonials (and you really should!), sharing these success stories via blog content can help you taking your sales to the next level.
How do you turn a success story or testimonial into a blog? Choose one person you’ve helped and tell an interesting story about it. If you created a logo for someone, you could make a blog that showed the logo and told the story of how you came to create it like that. Talk about your client’s problem and what you did to solve it.
Add an eye-catching title that will make people with similar problems want to learn more and you’ve successfully developed blog content that highlights your awesome offerings.
People are all about results, so show your audience how to get them! Even if tutorials aren't common in your industry, you can still use this format to create effective blog content that sells.
The key is to realize that your tutorials don’t have to solely focus on your product.
They could deal with related areas. For example, if you’re a wedding photographer, you could create a tutorial showing how to create the perfect picture gallery or where to get the best frames.
Tutorials will get your potential customers on your website and learning from you in your area of expertise. It’s instant credibility! Start brainstorming what you could educate your audience on and what they want to learn to develop blog content that sells.
Make a List
It can be a challenge to think of 52 different ways to talk about your own product. Newsflash: your customers want more! They get tired of hearing about your product and services over and over again too. Lists are a great way to mention your offering while also sharing other things that your audience will love to know.
If you recently wrote a book about becoming an entrepreneur, you could create a list of books that will increase your happiness at work. Your audience wants to read more than one book, so share the love and talk about other books too.
Talking about complementary products or services on your blog attracts an audience that’s interested in that area and wishes to learn more. Who better to bring to your website?
Show Your Origins
In the 21st century, we are all about people. Faceless brands aren’t any fun. So make sure to show yourself with your blog content.
Your audience wants to know more about you. The easiest place to start is by sharing your origin story.
What made you get into what you do now? How did you discover this product or service? What was your journey to starting a business? Did daily positive affirmations get you through?
Your audience is in the ‘before’ stage of working with you. Talking about your own ‘before’ will help them get to know you and your ‘after’!