I was sitting at my desk listening to another employee ask me for career advice. At the time I was the first female and minority executive at this particular medium sized technology company serving a global client base.
I worked hard to attain that role, and found it incredibly humbling that anyone would come to me for career advice. I considered it a great responsibility to provide guidance that could help others excel in their respective career goals.
For as long as I could remember, I always wanted to be a business owner and lead a creative career and life. Throughout my schooling and work life, I always struggled with finding the right balance between pragmatic business roles and free-spirited creativeness. I worked in jobs that were either too stiff with no creative outlet, or too creative that left me wanting some level of structure.
These two dueling sides led me down some interesting paths and took me on some wonderful adventures. I longed for a job that would give me creative freedom, have financial security, and allow me to enjoy hobbies like writing, traveling, cooking, photography, music and more.
Through years of trial-and-error I found that these two sides of me, the creative meets business gusto, was a strength and not a weakness.
Through humble beginnings working at a technology startup and tenacious hard work, I slowly worked my way up to being Head of Marketing at two great companies - one at the cusp of the Electric Vehicle Charging revolution and the other in the exciting world of Data Centers and Cloud Hosting. I am particularly proud of the former, having started as an original team member that turned an EV basement startup into one of the largest producers of EV Charging Stations in North America.
My experiences reporting to and collaborating with a slew of talented founders, entrepreneurs, and CEOs further fueled my dream of being a business owner. I wanted to have a creative business, have work-life balance, and build a meaningful life unique to me.
It hasn't always been easy. Starting any business requires an incredible amount of hard work, focus, dedication, and fortitude. I've learned a lot of lessons, sacrificed a lot of free time, and continue to grow each day.
I believe that entrepreneurship is about making a difference in people's lives. I also believe that building a creative and meaningful business means serving those who work for you and with you. Keeping this philosophy in mind has guided me through all my endeavors and is something I share with others whom are on their career and entrepreneurial journeys.
My business is an endless work in progress, however, I've been able to achieve some things that I'm really proud and grateful of:
We help companies with Technology Marketing through my agency, LNCG. We consider ourselves your marketing department and deliver Marketing-as-a-Service to a variety of startups and small to medium sized business, or SME (the backbone of the American economy).
My website has partnered with brands like AOL, Lilla P, and Purpose Jewelry. It is a resource to nearly 14,000 people per month with free downloadable content available to you.
Our recently launched YouTube channel and burgeoning public speaking events provides me the opportunity to continue teaching marketing, giving career and business advice, and an outlet to meet you IRL (in real life - yes!).
Whether you're starting a business, need career advice, or simply need a boost in morale - I've got your back. I'm also here to learn more about your experiences and have meaningful conversations that allow both of us to grow. This is the beginning of a beautiful relationship!
I'm very grateful and thankful to devote my life to helping people through my website and business. It's truly a gift to lead the creative and business life that I always dreamed of.
However, I also have moments of self-doubt, anxiety, and fear that every entrepreneur feels. I've learned many lessons along the way, and I've lived those paralyzing moments of fear and euphorias of met goals. It's important to embrace all of it and not let it get us down. Use it as a positive force to propel yourself forward.
As strange as it may seem, I try not to spend too much time online or on social media platforms. I guess it's my way of living my personal best life since I work so much online. We live in a time where social media can often have a faux shininess with every photo being pixel perfect. For this reason, I vow to always keep it real, and show the imperfect side of entrepreneurship as well.
Add me on social media because I do update it, and you should definitely join my bi-weekly email list for the latest freebies, downloads, and subscriber only content directly from me. I hate spam and getting an inbox full of emails, which is why I've committed to a bi-weekly schedule with only the best information.
When you join my mailing list, you immediately get access to some awesome freebies so don't leave without joining in on the fun.
Thank you so much for taking the time to visit! I truly appreciate it and look forward to hearing more from you too. Thanks a bunch!
P.S. I'm always curious to know your story and the one thing that you would like to learn about tech marketing for your business. If you've got 5 minutes, email me. Thanks!