Her unique approach to digital marketing, encompassing art and business at the intersection of technology, has propelled the development of visually stunning digital experiences for tech brands that spans responsive web design, software user design, app design, product development and packaging. Her business acumen has been acutely mentored by working alongside a slew of successful tech Founders and CEOs who have helped shape and transform her approach to business from the beginning of her career.
Working in tech inspired Naly to start Les Naly, a digital destination offering career and lifestyle advice for women who know how to play by the rules and aren’t afraid to break them. Naly often mentored young women in junior roles throughout her career. Through their questions, she saw a gap in the digital space for the career-minded woman with real, tangible, attainable advice for the everyday working woman. Today, Les Naly publishes stories that inspire, motivate and empower women to live life on their own terms. They’ve also partnered with companies like Purpose Jewelry and Lila P who share the same values of leveraging women in the work force.
Naly Rice is also the Founder and CEO of LN Creative Group (LNCG), a full-service digital marketing agency uniquely positioned to partner with tech companies who have complex solutions for enterprise customers. LNCG offers capabilities in Strategic B2B Marketing, Marketing Automation, CRM Implementation and Management, Communications, Web Design & Development, App Design & Development, Software Design, User Experience and Digital Brand Experiments.
Naly Rice earned her degree in Mass Communications from the University of NC at Pembroke and she studied Public Communication at the University of Technology Sydney, Australia.
I want to help the every day working woman with real, attainable, and actionable advice in the work place. So much of what we produce on Les Naly are things I wish I had, tips and advice I would have really appreciated when just starting my career. It’s easy to look at famous people and aspire to want to be them or look up to executives who have already made it in your industry. It’s much harder to find advice about what you need in a weekly meeting with your manager, knowing when to ask for a raise or what to wear to the office. I also want to build a personal connection to other women and welcome any questions they may have by emailing me with their questions at email@example.com.
A lot, for sure! It’s a marathon, not a sprint. Navigating work and figuring out the next steps… it’s all more of a jungle gym and not necessarily a ladder. Sometimes you move up, sometimes you move down or laterally. But the point is you learn from every single experience and it’s more important to keep going. Do your best, be better than you were the day before and everything will work out just fine.
Women can play to their individual strengths without having to be something that they’re simply not. I wasn’t a great coder, but I was a much better designer so I channeled that energy into my work and we all end up with something that is engineered and developed superbly while still looking and functioning in a vibrant and beautiful way.
Besides writing, I’ve always known from a young age that I wanted to be a business owner. I didn’t know what that business would be, I wasn’t sure what it would all look like, but I knew that I wanted to be my own boss and create beautiful things.
No one in life has it all (for women or men). It’s a false expectation and a really bad goal. You’ll always end up letting yourself down if that is your aim. It’s more reasonable to figure out what is important right now and what can be important later. Change is the only constant in life, and that includes your priorities.