Naly Rice knows how to hold her own in a boardroom and in the kitchen. A burgeoning digital tastemaker and influencer, think Nigella Lawson meets Sheryl Sandberg, she’s taking her years of experience working in tech and turning it into a new lifestyle brand for women who know how to play by the rules and aren’t afraid to break them.
Naly has gone from reporting to Founders and CEO’s, to becoming one herself. “I learned so much working with successful entrepreneurs and it inspired me to carve my own path,” says Naly. As the head of Marketing and PR for tech companies, she oversaw digital brand development, advertising, design and user experience for software and apps. Now, she’s using what she learned to push LesNaly.com.
“My parents instilled a solid work ethic in me that is unshakable and resilient,” says Naly, the daughter to Hmong immigrants. That work ethic meant working from a young age, paying her own way through college, working up the ladder as a female minority marketing executive in the male dominated industry of technology and creating her own company.
“We’re building a digital destination that inspires, motivates and empowers women to live life set on their own terms,” says Naly on plans for LesNaly.com. “Oftentimes we hear the who, what, where and how but not the why. We support women no matter where they are on their journey and we help unlock the why.”
That’s a grand idea, but with the rise of feminism comes a flurry of sites similar to her own all aimed at helping women. “I think it’s positive that there are so many resources for women. They decide for themselves what resonates more and it’s not a winner takes all game,” Naly says on digital competition in the female-first lifestyle site genre. “I wish there were sites like these when I was graduating college – it would have made navigating work and life easier.”
Although LesNaly.com was launched in 2016, she actually registered the company in 2013 and took her time developing the brand. “One of the greatest lessons I learned is that starting a business is a marathon, not a race. I want to build a company for the long-haul with true impact and that took time to develop,” says Naly.
Within 6 months of launching the site, LesNaly.com was hand picked to join AOL’s Lifestyle Collective, which distributes Les Naly’s content through AOL’s media channels. It’s the first sign of more progress to come as they build content, free downloads and launch their YouTube channel this year.
“At the end of the day, we want to help women whether that’s getting a raise, starting a business, having courage to travel solo or figuring out what to cook at home,” says Naly.
Jack and Coke
Define your style
Simple & Classic
Can’t leave home without
Cell phone, Lucas Paw Paw Ointment, Laptop
Massages and Facials
Heels or Flats?
Khao-Poon (spicy chicken noodle soup)
Most loved beauty product
BB Cushion Foundations
BBQ with my husband & dog, watching movies