Your personal brand is what makes you stand out. It’s what people remember you by. Whether you’re a corporate professional or an entrepreneur, it’s essential to your career. Someone who doesn’t stand out won’t get promoted. They won’t get investors. They won’t be handed opportunities. But don’t worry! If you’re thoughtful about your personal brand and how you’re putting it out into the world, you’ll get that extra special spark that attracts people and opportunities.
Take a cue from women who’ve honed their personal brand and created whole ventures around it. Those with a personal brand are flourishing with everything from book deals to clothing lines. Want some of that for yourself? Learn from them to create your own personal brand.
The first step to discovering your personal brand is to focus on the words that describe it. Ask your family and friends 3 words they would use to describe you. It could be anything from energetic, silly, chic, polished, and ironic to colorful, intense, and trendy. Listen to what they have to say and see what sounds right to you. Once you settle on 3 words, these should guide almost everything you create. They’ll help you stay true to yourself.
Every blogger started somewhere and they certainly didn’t get where they are without emphasizing what makes them stand out. Take a look at Gary Pepper Girl. Her personal brand is clearly modern, minimal, and couture.
It seems like we were all taught back in middle school that we couldn’t be ourselves. People wouldn’t like us if we weren’t careful. But as adults we learn that some people won’t like us regardless of what we do and that’s okay. Pay attention to when you feel like not sharing something and do it anyway. If you like something that no one else likes or you think of a joke you’re worried no one will get, share them anyway. People will love you for it. And for the people who don’t, well, they don’t matter anyway.
Mindy Kaling is a great example of someone who is not afraid to show her true self. Have you seen the Mindy Show? And for all the craziness she shares, she becomes more and more popular. Because she’s awesome and living her personal brand.
You become like the people you’re around the most, so hang out with people who are true to your personal brand. While you shouldn’t only talk to people who are just like you, at least find people who accept you when you’re completely being yourself. And if you find a few friends who love your personality and enjoy the same kind of things you do, spend time with them too! Friends are an important part of pushing away your fears and being yourself.
You’ve probably heard of Joanna Gaines. Once you recognize her style, you could pick it out anywhere. Fixer Upper started as a TV show and now it’s turned into a way of life. With the Magnolia Market silo, Joanna created a place for her audience to come and interact.